Insights & Updates
Thinking out loud.
How we think about software, systems, and the businesses that run on them.
StrategyApr 16, 2026
Paper Trails Don't Lie — But They Can Be Burned
Why Manual Operations Are a Fraud Magnet
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StrategyApr 6, 2026
Marketing in AI Era: Systems Over Virality
AI-generated content is flooding every channel. The brands that win won’t be the loudest—they’ll be the most trustworthy and orderly. This piece reveals a counterintuitive marketing playbook for 2025–2026: less personalization, more process, and the ROI of being boringly reliable.
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